Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen

  • Nadia Ika Purnama Program Studi Manajemen, Universitas Muhammadiyah Sumatera Utara
  • Rini Astuti Program Studi Manajemen, Universitas Muhammadiyah Sumatera Utara

Abstract


  • Purposes - This study aims to determine and analyze the effect of motorcycle advertisement and product attributes towards consumer attitude of students of higher education Islamic private in Medan City.

  • Methods - This research using associative approach which look for relation between motorcycle advertisement and attribute to consumer attitude with research object is student of private college of Islamic in Medan City. The data testing was used Multiple Regression.

  • Findings - The results showed that both partially and simultaneously both independent variables have a positive and significant impact on consumer attitudes that is equal to 85.5%. The rest is influenced by other variables not examined in this study

  • Keywords -  Advertisement, attributes, consumer attitudes

Published
2018-08-31
How to Cite
PURNAMA, Nadia Ika; ASTUTI, Rini. Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen. Jurnal Riset Sains Manajemen, [S.l.], v. 2, n. 3, p. 111-120, aug. 2018. ISSN 2597-4726. Available at: <http://ejurnal.id/index.php/jsm/article/view/176>. Date accessed: 10 dec. 2018.
Section
Articles

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