Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee

  • Rahmawati Rahmawati Sekolah Tinggi Ilmu Tarbiyah Hamzah Fansuri, Subulussalam, Aceh

Abstract


  • Purposes - This study aims to examine the effect of prices and buying interest on Shopee consumer decisions.

  • Methods - The authors used a questionnaire distributed to 50 respondents for collecting research data. The research data were analyzed using partial and multiple regression.

  • Findings - The results showed that both partially and simultaneously, prices and buying interest had a significant effect on Shopee consumer decisions.

  • Keywords - Price, buying interest, consumer decision.

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Published
2018-11-30
How to Cite
RAHMAWATI, Rahmawati. Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee. Jurnal Riset Sains Manajemen, [S.l.], v. 2, n. 4, p. 143-150, nov. 2018. ISSN 2597-4726. Available at: <http://ejurnal.id/index.php/jsm/article/view/231>. Date accessed: 19 aug. 2019.
Section
Articles