Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen Shopee
- Purposes - This study aims to examine the effect of prices and buying interest on Shopee consumer decisions.
- Methods - The authors used a questionnaire distributed to 50 respondents for collecting research data. The research data were analyzed using partial and multiple regression.
- Findings - The results showed that both partially and simultaneously, prices and buying interest had a significant effect on Shopee consumer decisions.
- Keywords - Price, buying interest, consumer decision.