Analisis perbandingan strategi bersaing dengan pendekatan BCG matriks dan pendekatan profitability matrix pada bank umum syariah
- Purposes - This study aims at a comparative analysis of competitive strategies with the BCG Matrix and Profitability matrix approach in Sharia Commercial Banks and determines the position of each Sharia Commercial Bank with the BCG Matrix and Profitability Matrix approach.
- Methods - The researcher designed this study as a descriptive of quantitative research. Descriptive method is to explain calculations used with basic theories. The quantitative method is to find out the matrices of four Sharia Commercial Banks compared to Bank Syariah Mandiri as the main competitors by comparing the BCG Matrix and Profitability Matrix approaches based on the audited financial statements of each company from 2013 to 2017.
- Results - The results of this study are Bank Muamalat with BCG analysis. The position in the matrix is question marks quadrant in 2014. In 2015 until 2017 the BCG Matrix position is in the dogs quadrant. Meanwhile the Profitability Matrix is in quadrant I position in 2013, in 2014 in quadrant IV and in 2015 up to 2017 in quadrant V.BNI Syariah with BCG Matrix is in the question marks quadrant from 2013 to 2017. Likewise with the analysis of the Profitability Matrix, its position is in quadrant I from 2013 to 2017.BRI Syariah with BCG Matrix is in the question marks quadrant from 2013 to 2015. 2016 to 2017 is in the dogs quadrant. With the Profitability Matrix in quadrant I in 2013. 2014 in quadrant VI, 2015 in quadrant I and 2016 to 2017 in quadrant II. Panin Dubai Syariah Bank with BCG Matrix is in question marks quadrant from 2013 to 2016. In 2017 its position is in the dogs quadrant. With the Profitability Matrix in the position of quadrant III in 2013 until 2015. Year 2106 in quadrant VI and 2017 in quadrant VII. Generally, the conclusions obtained were strategy BCG Matrix analysis, using market growth and relative market share as variables. There are shortcomings in these variables, because there is one more variable, namely profitability that must be considered in carrying out an analysis. In the Profitability Matrix these deficiencies have been completed.
- Keywords : Strategic Management, Competitive Strategy, BCG Matrix, Profitablitity Matrix