Analisis strategi pemasaran pada usaha batik mahasiswa Abadmopetak: Aneka batik dengan motif petuah Batak

  • Ahmad Yusuf Siregar Business Management Sharia, University of Muhammadiyah north sumatra
  • Shoffan Ibnu Zaiyat Business Management Sharia, University of Muhammadiyah north sumatra
  • Ahmad Zaelani Business Management Sharia, University of Muhammadiyah north sumatra
  • Egi Prayoga Business Management Sharia, University of Muhammadiyah north sumatra
  • Nadya Nadrahmi Marpaung Business Management Sharia, University of Muhammadiyah north sumatra
  • Isra Hayati Business Management Sharia, University of Muhammadiyah north sumatra

Abstract


  • Purposes - The background of the problem of this research is that there are still few people who know batik batak motifs, increasing market competition due to the many products of imported batik cloth motifs in the local market. Therefore Batik Business Abadmopetak students must take the right marketing strategy to sell batik products. The purpose of this research is to study and analyze the marketing strategy of batik products on Batik Abadmopetak Student Business.

  • Methods  - This study uses a qualitative research approach with the aim to obtain results that will be applied as a solution to the problems encountered. The method applied is through the process of presentation, analysis, and interpretation of research results collected through observation, interviews, and data from the source library.

  • Findings - Research analysis of marketing strategy Batik Business Abadmopetak students this conclusion that marketing strategy applied is in accordance with product marketing strategy. The strategy applied is: product, pricing, place selection, and promotion.

  • Keywords - Marketing Strategy, Product


10.5281/zenodo.1309191


 

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Published
2018-07-11
How to Cite
SIREGAR, Ahmad Yusuf et al. Analisis strategi pemasaran pada usaha batik mahasiswa Abadmopetak: Aneka batik dengan motif petuah Batak. Jurnal Sains Penelitian & Pengabdian, [S.l.], v. 1, n. 1, p. 7-12, july 2018. ISSN 2622-0199. Available at: <http://ejurnal.id/index.php/jspp/article/view/133>. Date accessed: 10 dec. 2018.
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Artikel