Strategi pemasaran usaha perangkap hama polemon (portable leafhoper trap technology with feromon) yang efektif dan efesien

Abstract

• Purposes - This study aims to determine the marketing strategy used in Polemon S-Mart's business in increasing sales volume.


• Methods - The type of research conducted is using a qualitative descriptive approach. The types and sources of data used are primary data and secondary data, while the technique of data collection is done by means of interviews, observation and documentation. Analysis of the data used is descriptive analysis, referring to the 4P concept of Marketing Mix (Product, Price, Promotion, Place), then used SWOT analysis, namely by observing strengths, weaknesses, opportunities and threats.


• Findings - Based on the analysis conducted that Polemon products have strategies to increase sales volume, namely: Product Strategy: a strategy used by making tools that are easy and effective pest traps. Price Strategy: Provide affordable prices By reducing the profitability of an item Strategy Distributed (Promotion): Making media information about products through online and through brochures Place Strategy: Providing good service to consumers.


• Keywords: Effective marketing strategy, how to increase sales