Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen

  • Sri Lestari Program Studi Manajemen, Universitas Muhammadiyah Sumatera Utara

Abstract


  • Purposes - The purpose of this study is to analyze the influence of price on buying interest; the influence of prices on purchasing decisions; the influence of buying interest in purchasing decisions; and the effect of price on purchasing decisions through buying interest.

  • Methods - The outlook of this study is quite in line with estimates. The research is detected by people who have extensive knowledge of the number of consumers above 57 consumer samples. Using path analysis.

  • Findings - First, prices have a positive and significant influence on buying interest. Second, prices have a positive effect and have a real effect on purchasing decisions. Third, buying interest has a positive and significant impact on purchasing decisions. Fourth, the influence price of buying interest on the purchase decision.

  • Keywords - Price, Buy Interest, Purchase Decision.

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Published
2018-05-30
How to Cite
LESTARI, Sri. Pengaruh harga dan minat beli terhadap keputusan pembelian konsumen. Jurnal Riset Sains Manajemen, [S.l.], v. 2, n. 2, p. 75-82, may 2018. ISSN 2597-4726. Available at: <https://ejurnal.id/index.php/jsm/article/view/201>. Date accessed: 20 june 2021.
Section
Articles